{"id":6307,"date":"2020-08-17T14:47:29","date_gmt":"2020-08-17T14:47:29","guid":{"rendered":"http:\/\/blog.adfaber.org\/?p=266"},"modified":"2020-08-17T14:47:29","modified_gmt":"2020-08-17T14:47:29","slug":"campanii-de-csr-pentru-diversitate","status":"publish","type":"post","link":"https:\/\/adfaber.org\/en\/campanii-de-csr-pentru-diversitate\/","title":{"rendered":"Campanii de CSR pentru diversitate"},"content":{"rendered":"<p class=\"has-text-align-center\">Sus\u021binerea femeilor la locul de munc\u0103<\/p>\n\n\n\n<p>Cea mai recent\u0103 lege care reglementeaz\u0103 diversitatea la locul de munc\u0103 este Equality Act, care a intrat \u00een vigoare \u00een 2010. Se pare c\u0103 majoritatea companiilor au \u00eenceput s\u0103 se alinieze normelor \u0219i s\u0103 \u00eencerce eliminarea diferen\u021belor \u0219i a discrimin\u0103rii la locul de munc\u0103. Dar nu numai legea este cea care \u00eei face pe to\u021bi s\u0103 adopte o atitudine corect\u0103 fa\u021b\u0103 de diversitate. Oamenii de afaceri au \u00een\u021beles c\u0103 este nevoie s\u0103 fac\u0103 angaj\u0103ri dintr-o arie mai larg\u0103, \u00een condi\u021biile \u00een care demografia \u0219i cerin\u021bele de pe pia\u021b\u0103 sunt \u00een schimbare.<\/p>\n\n\n\n<p><strong>Cum se leag\u0103 responsabilitatea social\u0103 \u0219i diversitatea<\/strong><\/p>\n\n\n\n<p> P\u00e2n\u0103 nu demult, prin campanii de CSR se \u00een\u021belegea c\u0103 trebuie s\u0103 dai ceva \u00eenapoi comunit\u0103\u021bii \u00een care \u00ee\u021bi desf\u0103\u0219ori activitatea. Campaniile se desf\u0103\u0219urau numai \u00een exteriorul companiei \u0219i nu vizau dec\u00e2t persoanele care aveau nevoie de ajutor. Acum, companiile au \u00eenceput s\u0103 aib\u0103 campanii de CSR centrate pe angaja\u021bi, campanii interne care sus\u021bin diversitatea la nivel de recrutare, dezvoltare \u0219i reten\u021bie. \u00cen plus, o companie care \u00een\u021belege importan\u021ba diversit\u0103\u021bii la nivel de angaja\u021bi are pe pia\u021b\u0103 o imagine mult mai bun\u0103. Ca urmare a discrimin\u0103rilor care s-au f\u0103cut de-a lungul anilor, legate de culoare, sex, orientare social\u0103 \u0219i altele, oamenii tind s\u0103 aib\u0103 mai mult\u0103 \u00eencredere \u00een companii care sus\u021bin diversitatea la locul de munc\u0103. <\/p>\n\n\n\n<p><strong>Sprijinirea femeilor \u00een carier\u0103 <\/strong><\/p>\n\n\n\n<p>Un bun exemplu de campanie de CSR pe probleme de diversitate este sus\u021binerea femeilor \u00een formarea unei cariere \u00een cadrul companiei. Marile companii au \u00eencept deja s\u0103 accepte din ce \u00een ce mai multe femei \u00een posturi de conducere. Altele au implementat aceast\u0103 campanie pro diversitate \u00een moduri c\u00e2t mai diferite. De exemplu, \u00eentr-un raport publicat de eBay pe site-ul lor, se arat\u0103 c\u0103 42% din for\u021ba de munc\u0103 este reprezentat\u0103 de femei. Atunci c\u00e2nd \u0219i-au renovat sediul central din Silicon Valley, au ales culori neutre pentru b\u0103i \u0219i au alocat camere speciale pentru al\u0103ptat. <\/p>\n\n\n\n<p><strong>Crearea de oportunit\u0103\u021bi <\/strong><\/p>\n\n\n\n<p>O practic\u0103 bun\u0103 de responsabilitate social\u0103 este \u00eencurajarea fetelor s\u0103 aleag\u0103 o carier\u0103 \u00een domenii tehnologice. Eliminarea discrimin\u0103rii de gen se \u00eenva\u021b\u0103 \u00eenc\u0103 din \u0219coal\u0103. Viitoarele femei pot prinde \u00eencredere \u00een ele doar dac\u0103 li se arat\u0103 c\u0103 sunt sus\u021binute \u0219i c\u0103 nu mai este un subiect tabu s\u0103 lucrezi \u00een domenii STEM. De asemenea, campaniile pentru diversitate f\u0103cute \u00een \u0219coli au un impact mult mai mare asupra comunit\u0103\u021bii. De aceea, multe companii aleg s\u0103 ini\u021bieze campanii de CSR externe, \u00een paralel cu cele interne.<\/p>\n\n\n\n<p> Atragerea for\u021bei de munc\u0103 din medii diverse, prin campanii de responsabilitate social\u0103, este un bun promotor al companiei. Campaniile de CSR conteaz\u0103 at\u00e2t pentru comunitate, c\u00e2t \u0219i pentru viitori clien\u021bi. O companie care are un program de responsabilitate social\u0103 corporativ\u0103 axat \u0219i pe diversitatea de gen se bucur\u0103 de o mai mare credibilitate \u00een r\u00e2ndul clien\u021bilor.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sus\u021binerea femeilor la locul de munc\u0103 Cea mai recent\u0103 lege care reglementeaz\u0103 diversitatea la locul de munc\u0103 este Equality Act, care a intrat \u00een vigoare \u00een 2010. Se pare c\u0103 majoritatea companiilor au \u00eenceput s\u0103 se alinieze normelor \u0219i s\u0103 \u00eencerce eliminarea diferen\u021belor \u0219i a discrimin\u0103rii la locul de munc\u0103. Dar nu numai legea este [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6307","post","type-post","status-publish","format-standard","hentry","category-articole"],"_links":{"self":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts\/6307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/comments?post=6307"}],"version-history":[{"count":0,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts\/6307\/revisions"}],"wp:attachment":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/media?parent=6307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/categories?post=6307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/tags?post=6307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}