\u00cen ceea ce prive\u0219te domeniul medical, la fel ca \u00een celelalte, totul a \u00eenceput cu latura filantropic\u0103. Celor care nu \u00ee\u0219i permiteau accesul la un medic, li se oferea \u00eengrijire gratuit\u0103 de baz\u0103. \u00cen era tehnologiei, campaniile de CSR au un impact foarte puternic asupra societ\u0103\u021bii, iar imaginea unei companii este dat\u0103 \u0219i de programele pe care le implementeaz\u0103. \u00cen domeniul medical, axele pe care se merge cel mai mult sunt etica \u0219i responsabilitatea social\u0103. Totu\u0219i, nu trebuie s\u0103 fie neglijat\u0103 nici sustenabilitatea. Test\u0103rile pe animale \u0219i eliminarea de\u0219eurilor toxice rezultate de la spitale \u0219i companii farmaceutice au un impact negativ asupra imaginii companiilor din domeniul medical \u0219i a spitalelor, fie ele de stat sau private.<\/p>\n\n\n\n
Beneficiile campaniilor de CSR \u00een sistemul medical rom\u00e2nesc <\/strong><\/p>\n\n\n\n Spitalele, companiile farmaceutice, produc\u0103torii de medicamente, companiile de asigurare \u0219i cele care se ocup\u0103 de cercetare au nevoie de campanii de CSR, mai ales \u00een Rom\u00e2nia. Din nefericire, oamenii nu mai au \u00eencredere \u00een sistemul medical din \u021bar\u0103. Medicii aleg s\u0103 profeseze \u00een afara grani\u021belor, pacien\u021bii fie aleg sistemul privat, fie sufer\u0103 \u00een t\u0103cere, multe spitale fiind \u00eentr-o stare deplorabil\u0103, iar investitorii nu se gr\u0103besc s\u0103 se arate. Lipsa de investi\u021bii se vede, poate, cel mai pregnant \u00een cazul Institutului de Cercetare Cantacuzino, care \u0219i-a \u00eenchis por\u021bile cercet\u0103rii \u0219i a devenit mai degrab\u0103 o unitate militar\u0103.<\/p>\n\n\n\n Companiile care activeaz\u0103 \u00een domeniul medical pot s\u0103 profite de beneficiile pe care campaniile de CSR le aduc, \u00een acela\u0219i timp f\u0103c\u00e2nd \u0219i ceva concret pentru comunitate. C\u00e2teva dintre aceste beneficii sunt: <\/p>\n\n\n\n Cre\u0219terea \u00eencrederii \u0219i loialit\u0103\u021bii pacien\u021bilor <\/p>\n\n\n\n Acceptare social\u0103 din partea principalelor p\u0103r\u021bi interesate <\/p>\n\n\n\n Atragerea \u0219i reten\u021bia angaja\u021bilor <\/p>\n\n\n\n Atragerea de investitori <\/p>\n\n\n\n Obliga\u021bia moral\u0103 nu aduce investi\u021bii <\/strong><\/p>\n\n\n\n Dintotdeauna exist\u0103 o obliga\u021bie moral\u0103 fa\u021b\u0103 de pacien\u021bi care impune spitalelor \u0219i companiilor care activeaz\u0103 \u00een domeniul medical s\u0103 furnizeze asisten\u021b\u0103 medical\u0103 de calitate tuturor celor care au dreptul la aceasta. Nu obliga\u021bia moral\u0103 este problema \u00een \u021bara noastr\u0103, ci lipsa unor campanii de CSR care s\u0103 resusciteze at\u00e2t domeniul medical, c\u00e2t \u0219i pe cel farmaceutic. Din cauza lipsei de investi\u021bii, cercet\u0103ri care ar putea pune Rom\u00e2nia pe harta \u021b\u0103rilor care fac o schimbare \u00een medicin\u0103 ajung s\u0103 fie preluate de companii medicale din \u021b\u0103ri dezvoltate. A\u0219a s-a \u00eent\u00e2mplat cu telocitele, descoperite de un rom\u00e2n \u0219i asupra c\u0103rora se fac cercet\u0103ri \u00een China sau cu s\u00e2ngele artificial, sintetizat la Cluj, dar a c\u0103rui dezvoltare risc\u0103 s\u0103 nu fie f\u0103cut\u0103 \u00een \u021bar\u0103 din lips\u0103 de fonduri. Statul rom\u00e2n nu aloc\u0103 buget suficient cercet\u0103rii sau domeniului medical \u00een sine, de aici \u0219i nevoia disperat\u0103 de a atrage investitori \u0219i de a face campanii de CSR diverse, care s\u0103 pun\u0103 pe picioare un \u00eentreg sistem \u0219i care s\u0103 ridice gradul de \u00eencredere al pacien\u021bilor \u00een spitale \u0219i companii medicale.<\/p>","protected":false},"excerpt":{"rendered":" O privire de ansamblu \u201dDureaz\u0103 20 de ani s\u0103 cre\u0219ti o reputa\u021bie \u0219i doar 5 minute s\u0103 o distrugi\u201d (Warren Buffet) Acum 50 de ani, campaniile de CSR erau, practic, inexistente. Apoi au \u00eenceput \u00eencet \u00eencet s\u0103 se dezvolte, ax\u00e2ndu-se doar pe latura filantropic\u0103. Astfel, cei care de\u021bineau companii, \u00eei ajutau pe cei mai s\u0103raci […]<\/p>","protected":false},"author":1,"featured_media":264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articole"],"_links":{"self":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts\/6306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/comments?post=6306"}],"version-history":[{"count":0,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts\/6306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/media\/264"}],"wp:attachment":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/media?parent=6306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/categories?post=6306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/tags?post=6306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/blog.adfaber.org\/wp-content\/uploads\/2020\/08\/Fotolia_245524445_Subscription_Monthly_M-495x400-1.jpg\")
<\/figure>\n\n\n\n