{"id":6305,"date":"2020-08-17T14:41:10","date_gmt":"2020-08-17T14:41:10","guid":{"rendered":"http:\/\/blog.adfaber.org\/?p=261"},"modified":"2020-08-17T14:41:10","modified_gmt":"2020-08-17T14:41:10","slug":"inteligenta-artificiala-si-campaniile-de-csr","status":"publish","type":"post","link":"https:\/\/adfaber.org\/en\/inteligenta-artificiala-si-campaniile-de-csr\/","title":{"rendered":"Inteligen\u021ba artificial\u0103 \u0219i campaniile de CSR"},"content":{"rendered":"<p>Pentru genera\u021biile de azi nu mai este important c\u00e2t de mult investe\u0219te o companie \u00een dezvoltarea unui produs sau \u00een a le face angaja\u021bilor un mediu de lucru mai bun. Tinerii sunt tot mai interesa\u021bi de renumele pe care compania \u00eel are \u0219i de felul \u00een care aceasta se implic\u0103 \u00een dezvoltarea comunit\u0103\u021bii \u0219i protejarea mediului \u00eenconjur\u0103tor. <\/p>\n\n\n\n<p>\u00centr-o er\u0103 \u00een care inteligen\u021ba artificial\u0103 \u00eencepe s\u0103 fie folosit\u0103 \u00een foarte multe domenii, este un plus ca ea s\u0103 fie integrat\u0103 \u0219i \u00een campaniile de CSR. Deja marile companii au devenit con\u0219tiente de faptul c\u0103 \u00ee\u0219i pot \u00eembun\u0103t\u0103\u021bi campaniile de responsabilitate social\u0103 cu ajutorul IA. Datorit\u0103 posibilit\u0103\u021bii de \u00eenv\u0103\u021bare \u00een timpul procesului \u0219i a capacit\u0103\u021bii de adaptare, inteligen\u021ba artificial\u0103 este un bun ajutor \u00een \u00eembun\u0103t\u0103\u021birea campaniilor de CSR. Tehnologia identific\u0103 problemele \u0219i face recomand\u0103ri, \u00een timp ce \u00eenva\u021b\u0103 \u201ddin mers\u201d pentru a putea oferi date \u0219i statistici c\u00e2t mai precise. \u00cen \u021b\u0103rile din vest, integrarea IA \u00een campanii de responsabilitate social\u0103 este o practic\u0103 din ce \u00een ce mai des \u00eent\u00e2lnit\u0103. Cel mai bine, aceasta se pliaz\u0103 pe campaniile legate de sustenabilitate. De exemplu, protec\u021bia mediului \u00eenconjur\u0103tor este un punct importat pe agenda marilor companii, care \u00eencearc\u0103 s\u0103 reduc\u0103 drastic consumul de energie \u0219i s\u0103 elimine pe c\u00e2t posibil amprenta de carbon.<\/p>\n\n\n\n<p><strong>Cum integreaz\u0103 marile companii IA \u00een campaniile de CSR: <\/strong><\/p>\n\n\n\n<p><strong>Google <\/strong>&#8211; pentru a reduce impactul pe care compania \u00eel are asupra mediului \u00eenconjur\u0103tor,\u00a0 a implementat inteligen\u021ba artificial\u0103 cu scopul de a optimiza centrul de date. Baz\u00e2ndu-se pe \u00eenv\u0103\u021barea proceselor \u0219i pe analiza lor, algoritmii IA au identificat cea mai bun\u0103 metod\u0103 de a reduce emisiile \u0219i consumul de energie. Pentru a putea ventila centrele de date, era nevoie de un consum ridicat de energie, dar cu ajutorul calculelor f\u0103cute de programele cu inteligen\u021b\u0103 artificial\u0103, acest consum a sc\u0103zut cu 40%.<\/p>\n\n\n\n<p> <strong>IBM<\/strong> &#8211; \u00a0uitlizeaz\u0103 IA pentru a putea face previziuni meteorologice \u0219i legate de energia regenerabil\u0103 cu p\u00e2n\u0103 la 30% mai precise. Previziunile f\u0103cute pe baza calculelor ajut\u0103 companiile care produc energie verde s\u0103 optimizeze costurile de produc\u021bie \u0219i s\u0103 reduc\u0103 emisiile de gaze. <\/p>\n\n\n\n<p><strong>Tesla <\/strong>&#8211; ma\u0219inile autonome sunt poate cel mai bun exemplu de \u00eembun\u0103t\u0103\u021bire a sustenabilit\u0103\u021bii cu ajutorul inteligen\u021bei artificiale. Emisiile de gaze ale ma\u0219inilor sunt foarte ridicate, av\u00e2nd un rol important \u00een schimbarea climatului \u0219i av\u00e2nd un impact negativ asupra calit\u0103\u021bii aerului pe care \u00eel respir\u0103m. Utilizarea ma\u0219inilor autonome ofer\u0103 mai multe avantaje, cum ar fi acela de a reduce impactul pe care gazele de e\u0219apament \u00eel au au asupra mediului sau acela de a \u00eembun\u0103t\u0103\u021bi condi\u021biile de trafic. <\/p>\n\n\n\n<p><strong>Xcel Energy<\/strong> &#8211; o companie care produce energie prin arderea de c\u0103rbune, \u0219i-a echipat co\u0219urile de fum cu re\u021bele neurale bazate pe inteligen\u021b\u0103 artificial\u0103. Acestea preiau datele legate de efectele arderii c\u0103rbunelui \u0219i, pe bazele acestor date, pot face recomand\u0103ri cu privire la ajustarea opera\u021biilor pentru a reduce emisiile de gaze. <\/p>\n\n\n\n<p>Folosirea inteligen\u021bei artificiale \u00een campaniile de CSR nu se rezum\u0103 doar la sustenabilitate. Programele bazate pe IA pot ajuta la configurarea \u0219i optimizarea campaniilor de responsabilitate social\u0103 \u00een urma unei analize a scopului afacerii \u0219i a obiectivelor de CSR. Astfel, inteligen\u021ba artificial\u0103 poate fi implementat\u0103 \u00een toate cele 4 forme de CSR: sustenabilitate, filantropie, etic\u0103 \u0219i economie.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pentru genera\u021biile de azi nu mai este important c\u00e2t de mult investe\u0219te o companie \u00een dezvoltarea unui produs sau \u00een a le face angaja\u021bilor un mediu de lucru mai bun. Tinerii sunt tot mai interesa\u021bi de renumele pe care compania \u00eel are \u0219i de felul \u00een care aceasta se implic\u0103 \u00een dezvoltarea comunit\u0103\u021bii \u0219i protejarea [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6305","post","type-post","status-publish","format-standard","hentry","category-articole"],"_links":{"self":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts\/6305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/comments?post=6305"}],"version-history":[{"count":0,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts\/6305\/revisions"}],"wp:attachment":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/media?parent=6305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/categories?post=6305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/tags?post=6305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}