Google are la activ multe campanii de responsabilitate social\u0103 centr\u00e2ndu-\u0219i principiile pe ideea de \u201da face bine\u201d. A\u0219a au ap\u0103rut Google Green \u0219i Google Energy care \u00ee\u0219i concentreaz\u0103 eforturile pe proiecte cu energie regenerabil\u0103. Google vrea ca, \u00een viitor, s\u0103 \u00ee\u0219i poat\u0103 alimenta sediile doar cu energie verde, reduc\u00e2nd, astfel, gradul de poluare. Pentru c\u0103 cei de la Google au \u00een\u021beles c\u00e2t de important este s\u0103 avem grij\u0103 de planet\u0103, au investit peste 1 milion de dolari \u00een cercet\u0103rile lor. Majoritatea campaniilor de CSR conduse de c\u0103tre aceast\u0103 companie sunt legate de protec\u021bia mediului. <\/p>\n\n\n\n
Prin eforturile pe care le-a depus p\u00e2n\u0103 acum \u00een \u00eencercarea de a folosi energie regenerabil\u0103, Google a reu\u0219it s\u0103 \u00ee\u0219i reduc\u0103 consumul de energie cu 50%, fiind astfel capabil s\u0103 redirec\u021bioneze banii economisi\u021bi spre alte campanii de sus\u021binere a comunit\u0103\u021bii. \u00centr-un interviu acordat \u00een 2011, cu ocazia unui summit organizat de Google \u00een Irlanda pe probleme de extremism, managerul pe comunicare, Williasm Echikson, a declarat c\u0103 \u00een companie nu exist\u0103 un manager de CSR. Mai degrab\u0103, to\u021bi angaja\u021bii sunt \u00eencuraja\u021bi s\u0103 ia ini\u021biativ\u0103 \u0219i s\u0103 vin\u0103 cu idei care pot face un bine pentru \u00eentreaga planet\u0103.<\/p>\n\n\n\n
Dell<\/strong><\/p>\n\n\n\n O alt\u0103 companie al c\u0103rei domeniu de activitate este str\u00e2ns legat de tehnologie \u0219i IT este DELL. Cea mai mare campanie de CSR pe care o conduc cei de la DELL este 2020 Legacy of Good Plan. Eforturile lor sunt centrate mai mult pe comunitate. Crezul dup\u0103 care aceast\u0103 campanie este condus\u0103 este \u201dd\u0103 \u00eenapoi mai mult dec\u00e2t iei\u201d. Scopul este acela de a ajuta oamenii s\u0103 progreseze. Bine\u00een\u021beles c\u0103 \u0219i protec\u021bia mediului \u00eenconjur\u0103tor este foarte important\u0103, dar DELL alege s\u0103 investeasc\u0103 mai mult \u00een comunitate. <\/p>\n\n\n\n Cea mai mare campanie de CSR \u00een derulare, care vizeaz\u0103 comunitatea, este cea din Etiopia. \u00cen parteneriat cu Camara Education, DELL ofer\u0103, pentru 3000 de profesori, ore gratuite de Tehnologia Informa\u021biei \u0219i Computerelor, cu speran\u021ba c\u0103 ace\u0219tia vor folosi cuno\u0219tin\u021bele acumulate pentru a preda aceast\u0103 materie \u00een \u0219coli.<\/p>\n\n\n\n Microsoft<\/strong><\/p>\n\n\n\n Microsoft este una dintre companiile care duc campanii de CSR pe toate domeniile \u0219i investe\u0219te milioane de euro pentru a schimba planeta \u00een bine. Cea mai notabil\u0103 campanie de responsabilitate social\u0103 se leag\u0103 de inteligen\u021ba artificial\u0103. Astfel, la Microsoft se lucreaz\u0103 pentru a elimina crizele societ\u0103\u021bii \u0219i pentru o sustenabilitate avansat\u0103 a mediului \u00eenconjur\u0103tor pe trei paliere: <\/p>\n\n\n\n 1. IA pentru accesibilitate <\/p>\n\n\n\n 2. IA pentru P\u0103m\u00e2nt <\/p>\n\n\n\n 3. IA pentru ac\u021biuni umanitare <\/p>\n\n\n\n Dac\u0103 prima parte a campaniei este concentrat\u0103 pe \u00eembun\u0103t\u0103\u021birea vie\u021bii de zi cu zi, a conexiunii sociale \u0219i a angaj\u0103rii persoanelor cu dizabilit\u0103\u021bi, cea de-a treia se leag\u0103 mai mult de drepturile omului, nevoile copiilor, ajutorarea celor care sufer\u0103 \u00een urma dezastrelor naturale, precum \u0219i a refugia\u021bilor. \u00cen ceea ce prive\u0219te componenta dedicat\u0103 mediului, ac\u021biunile \u00eentreprinse de Microsoft au focus pe agricultur\u0103, biodiversitate, schimbarea climei \u0219i nu \u00een ultimul r\u00e2nd accesul la ap\u0103 potabil\u0103 pentru cei afla\u021bi \u00een zone defavorizate. <\/p>\n\n\n\n La fel ca \u00een cazul Google, Microsoft urm\u0103re\u0219te sc\u0103derea consumului de energie prin folosirea resurselor regenerabile. Se pare c\u0103 \u00een efortul lor de a proteja planeta, au reu\u0219it s\u0103 \u00ee\u0219i scad\u0103 emisiile de carbon cu 100% \u0219i s\u0103 \u00ee\u0219i alimenteze peste 50% dintre centrele de date cu energie verde. Nu este greu, dar nici u\u0219or s\u0103 sus\u021bii campanii de CSR de mare anvergur\u0103, dar dac\u0103 aceste companii pot, \u0219i companiile mai mici pot aduce o schimbare pentru comunitatea din care fac parte.<\/p>","protected":false},"excerpt":{"rendered":" Responsabilitatea social\u0103 devine un punct cheie \u00een imaginea pe care o companie \u0219i-o construie\u0219te. Companiile mari, fie ele de IT sau cu alt domeniu de activitate, au \u00een\u021beles c\u0103 trebuie s\u0103 pun\u0103 comunitatea pe un loc important \u00een demersurile lor. \u00cen secolul 21, companiile evolueaz\u0103 o dat\u0103 cu tehnologia \u0219i cu mediul de afaceri, neuit\u00e2nd, […]<\/p>","protected":false},"author":1,"featured_media":5957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articole"],"_links":{"self":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts\/6303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/comments?post=6303"}],"version-history":[{"count":0,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts\/6303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/media\/5957"}],"wp:attachment":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/media?parent=6303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/categories?post=6303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/tags?post=6303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/blog.adfaber.org\/wp-content\/uploads\/2020\/08\/Depositphotos_42296165_m-2015.jpg\")
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