{"id":6299,"date":"2020-08-17T14:17:02","date_gmt":"2020-08-17T14:17:02","guid":{"rendered":"http:\/\/blog.adfaber.org\/?p=240"},"modified":"2020-08-17T14:17:02","modified_gmt":"2020-08-17T14:17:02","slug":"5-practici-de-csr-in-domeniul-medical","status":"publish","type":"post","link":"https:\/\/adfaber.org\/en\/5-practici-de-csr-in-domeniul-medical\/","title":{"rendered":"5 practici de CSR in domeniul medical"},"content":{"rendered":"<p>Fiind un concept care are multe defini\u021bii \u0219i diferite \u00een\u021belesuri, Responsabilitatea Social\u0103 Corporatist\u0103 (CSR) este un concept care poate fi aplicat oric\u0103rui domeniu. \u00cen ceea ce prive\u0219te sistemul medical, campaniile de CSR ar putea juca un rol foarte important \u00een scoaterea \u00een eviden\u021b\u0103 a performan\u021bei unui spital \u00eentr-un mod transparent.<\/p>\n\n\n\n<p>De asemenea, oamenii pot \u00een\u021belege mai bine care sunt provoc\u0103rile pe care un spital le \u00eent\u00e2mpin\u0103 \u0219i ar putea, la r\u00e2ndul lor, ajuta la dezvoltarea \u0219i sus\u021binerea unui sistem medical s\u0103n\u0103tos.<\/p>\n\n\n\n<p> Iat\u0103 5 practici de CSR care ar putea ajuta spitalele s\u0103 aib\u0103 o mai bun\u0103 comunicare cu pacien\u021bii \u0219i o dezvoltare sustenabil\u0103.<\/p>\n\n\n\n<p><strong>Prime\u0219te acceptul \u0219i de la pacien\u021bi, nu doar de la ac\u021bionari <\/strong><\/p>\n\n\n\n<p>Aceast\u0103 practic\u0103 de CSR este bun\u0103 mai ales pentru spitalele private, care se bazeaz\u0103, \u00een primul r\u00e2nd, pe felul cum sunt percepute de c\u0103tre publicul larg. Fiind un sector \u00een care partea financiar\u0103 conteaz\u0103 foarte mult, spitalele private pot face, de asemenea, campanii de CSR care s\u0103 includ\u0103 contribu\u021bii sociale, dar \u0219i protejarea mediului \u00eenconjur\u0103tor. F\u0103r\u0103 sus\u021binerea publicului larg, aceste spitale nu ar putea func\u021biona \u00eentr-un mod sustenabil \u0219i, mai ales, profitabil. A\u0219adar, imaginea pe care un spital privat \u0219i-o construie\u0219te este foarte important\u0103. Desi sunt lucruri mult mai importante de imbunatatit, nici spitalele de stat nu sunt ferite de a avea o imagine bun\u0103 sau mai pu\u021bin bun\u0103 printre pacien\u021bi. Ac\u021biunile de CSR au \u0219i aici un aport important atunci c\u00e2nd vine vorba de pozi\u021bionare \u0219i p\u0103strarea unei imagini curate. Transparen\u021ba total\u0103 este cea care le permite oamenilor s\u0103 vad\u0103 adev\u0103rata fa\u021b\u0103 \u0219i adev\u0103ratele probleme pe care un spital le are.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/blog.adfaber.org\/wp-content\/uploads\/2020\/08\/handshake-doctors-600x309-495x309-1.jpg\" alt=\"\" class=\"wp-image-241\"\/><\/figure>\n\n\n\n<p><strong>Abilitatea de a atrage \u0219i re\u021bine personal calificat <\/strong><\/p>\n\n\n\n<p>Sunt deja c\u00e2\u021biva ani buni de c\u00e2nd Rom\u00e2nia se confrunt\u0103 cu un exod al cadrelor medicale. Personalul calificat prefer\u0103 s\u0103 lucreze \u00een spitale din afara \u021b\u0103rii unde condi\u021biile de lucru sunt mai bune \u0219i salariul mai mare. Campaniile de CSR, bine targetate, ar putea duce la o \u00eembun\u0103t\u0103\u021bire a rela\u021biei pe care cadrele medicale o au cu spitalele din Rom\u00e2nia. \u00cen ceea ce prive\u0219te acest aspect, pot fi dezvoltate ac\u021biuni pe mai multe planuri care s\u0103 includ\u0103 de la traininguri \u0219i specializ\u0103ri, p\u00e2n\u0103 la eliminarea diferen\u021belor de gen \u0219i sus\u021binerea medicilor din zonele rurale.<\/p>\n\n\n\n<p><strong>Cre\u0219terea \u00eencrederii pacien\u021bilor <\/strong><\/p>\n\n\n\n<p>Tot \u00een cazul spitalelor private, dar poate fi extins\u0103 \u0219i spre spitalele de stat, cre\u0219terea \u00eencrederii pacien\u021bilor este vital\u0103. O regul\u0103 a marketingului, care poate fi modificat\u0103 \u0219i aplicat\u0103 sistemului medical, spune c\u0103 un pacient mul\u021bumit va recomanda spitalul, respectiv medicul, la care s-a tratat la cel pu\u021bin 5 posibili pacien\u021bi, pe c\u00e2nd un pacient nemul\u021bumit poate duce la pierderea a 20 de posibili pacien\u021bi. Iat\u0103 c\u00e2t de important este ca \u00eentre spitale \u0219i pacien\u021bi s\u0103 se creeze o leg\u0103tur\u0103 care s\u0103 treac\u0103 de sistemul de s\u0103n\u0103tate \u0219i s\u0103 devin\u0103 chiar emo\u021bional\u0103.<\/p>\n\n\n\n<p>Utilizare eficient\u0103 a resurselor <\/p>\n\n\n\n<p>Pentru c\u0103 tot vorbeam de campaniile de CSR ce vizeaz\u0103 protec\u021bia mediului, utilizarea eficient\u0103 a resurselor de energie \u0219i a resurselor naturale reprezint\u0103 economii substan\u021biale \u0219i ajut\u0103 la protejarea mediului \u00eenconjur\u0103tor, \u00een acela\u0219i timp. Atunci c\u00e2nd vine vorba despre depozitarea de\u0219eurilor, fie ele toxice sau nu, un bun sistem de management al acestora nu va contribui doar la reducerea cantit\u0103\u021bii, ci \u0219i la sc\u0103derea impactului negativ pe care ele \u00eel au asupra mediului.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/adfaber.org\/wp-content\/uploads\/2019\/03\/interconectivitate-500x500.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Atragerea de investitori <\/strong><\/p>\n\n\n\n<p>Investitorii nu se mai bazeaz\u0103 acum doar pe datele financiare, ci \u0219i pe campaniile de responsabilitate social\u0103 pe care un spital le face. Dezvolt\u00e2nd campanii \u0219i proiecte \u00eempreun\u0103 cu investitorii putem ajuta la \u00eembun\u0103t\u0103\u021birea sistemului medical din \u021bar\u0103. Aparatura medical\u0103 este foarte scump\u0103, statul nefiind capabil s\u0103 ajute la achizi\u021bionarea acesteia. Dar prin atragerea de investitori, prin lansarea de campanii sustenabile de CSR, se pot accesa fonduri necesare pentru \u00eenlocuirea aparatelor vechi \u0219i dep\u0103\u0219ite, cu tehnologie de ultim\u0103 genera\u021bie. Responsabilitatea social\u0103 \u00een domeniul medical nu le revine doar spitalelor, ci \u0219i firmelor care vor s\u0103 implice, ac\u021biunile \u00een care se pot implica av\u00e2nd o mare varietate, de la dona\u021bii p\u00e2n\u0103 la \u00eemp\u0103rt\u0103\u0219irea unor valori comune.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/adfaber.org\/wp-content\/uploads\/2019\/03\/medical-equipment-768x358.jpg\" alt=\"\"\/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Fiind un concept care are multe defini\u021bii \u0219i diferite \u00een\u021belesuri, Responsabilitatea Social\u0103 Corporatist\u0103 (CSR) este un concept care poate fi aplicat oric\u0103rui domeniu. \u00cen ceea ce prive\u0219te sistemul medical, campaniile de CSR ar putea juca un rol foarte important \u00een scoaterea \u00een eviden\u021b\u0103 a performan\u021bei unui spital \u00eentr-un mod transparent. De asemenea, oamenii pot \u00een\u021belege [&hellip;]<\/p>","protected":false},"author":1,"featured_media":5950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articole"],"_links":{"self":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts\/6299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/comments?post=6299"}],"version-history":[{"count":0,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts\/6299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/media\/5950"}],"wp:attachment":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/media?parent=6299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/categories?post=6299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/tags?post=6299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}