{"id":6297,"date":"2020-08-17T14:08:46","date_gmt":"2020-08-17T14:08:46","guid":{"rendered":"http:\/\/blog.adfaber.org\/?p=234"},"modified":"2020-08-17T14:08:46","modified_gmt":"2020-08-17T14:08:46","slug":"csr-un-mod-de-a-promova-egalitatea-de-gen","status":"publish","type":"post","link":"https:\/\/adfaber.org\/en\/csr-un-mod-de-a-promova-egalitatea-de-gen\/","title":{"rendered":"CSR – un mod de a promova egalitatea de gen"},"content":{"rendered":"

\u00centr-o societate \u00een care companiile au \u00eenceput s\u0103 dezvolte campanii de CSR pentru protejarea mediului \u00eenconjur\u0103tor \u0219i pentru sus\u021binerea educa\u021biei \u00een \u0219coli, promovarea egalit\u0103\u021bii de gen este de multe ori neglijat\u0103, mai ales de c\u0103tre companiile mici. Obiectivul cu num\u0103rul 5, din cele 17 Obiective pentru Dezvoltare Sustenabil\u0103 stabilite de ONU, este despre egalitatea de gen, primul sub punct f\u0103c\u00e2nd direct referire la eliminarea tuturor formelor de discriminare \u00eempotriva femeilor \u0219i fetelor din \u00eentreaga lume. Implicarea ONU \u00een eliminarea diferen\u021belor de gen d\u0103 startul unor campanii CSR de amploare, la nivel mondial.<\/p>\n\n\n\n

Egalitatea de gen se \u00eenva\u021b\u0103 \u00eenc\u0103 din \u0219coal\u0103<\/strong><\/p>\n\n\n\n

Exist\u0103 deja legisla\u021bii la nivel de \u021b\u0103ri care \u00eencearc\u0103 reglementarea acestei discrepan\u021be. Dar companiile pot lua atitudine \u0219i pot \u00eencepe propriile lor campanii de CSR care s\u0103 promoveze egalitatea de gen. \u0218i de unde po\u021bi \u00eencepe cel mai bine dac\u0103 nu din \u0219coal\u0103, acolo unde fetele abandoneaz\u0103, de cele mai \u00a0multe ori, ideea de a studia un domeniu STEM (\u0218tiin\u021b\u0103, Tehnologie, Inginerie, Matematic\u0103) din cauza discrimin\u0103rii de gen. Trebuie men\u021bionate, la nivel mondial, campaniile de sus\u021binere a tinerelor care vor s\u0103 aleag\u0103 o carier\u0103 \u00een tehnologie. Programe precum \u201dTechnovation Challenge\u201d<\/a>, \u201dGirls Who Code\u201d, \u201dWomen Who Code\u201d, \u201dGirls in Tech\u201d, dezvoltate cu ajutorul companiilor \u0219i a ONG-urilor, sunt menite s\u0103 \u00eencurajeze fetele s\u0103 aleag\u0103, \u00eenc\u0103 de pe b\u0103ncile \u0219colii, o carier\u0103 \u00een programare. Ai aflat despre edi\u021bia din 2019 a celei mai mari platforme de sus\u021binere educa\u021bional\u0103 a tinerelor din \u00eentreaga lume?<\/a><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u00cen\u021belege-\u021bi proprii angaja\u021bi<\/p>\n\n\n\n

Atunci c\u00e2nd companiile \u00eencep s\u0103 se preocupe de diferen\u021bele de gen, ar trebui s\u0103 conduc\u0103 o analiz\u0103 intern\u0103, pentru a putea vedea \u00een ce stadiu se afl\u0103 angaja\u021bii lor \u0219i c\u00e2t de educa\u021bi sunt \u00een aceast\u0103 privin\u021b\u0103. Dac\u0103 cei de CERN ar fi f\u0103cut o astfel de analiz\u0103 sau ar fi avut campanii CSR pentru eliminarea diferen\u021bei de gen bine puse la punct, nu ar mai fi existat evenimente nefericite precum cel de anul trecut, c\u00e2nd un cercet\u0103tor a declarat c\u0103 femeile nu au f\u0103cut niciodat\u0103 descoperiri notabile \u00een domeniul \u0219tiin\u021bei. Deja multe dintre companiile mari de pe pia\u021ba mondial\u0103 au \u00eenceput s\u0103 \u00een\u021beleag\u0103 c\u00e2t de important\u0103 este egalitatea de gen \u0219i care sunt beneficiile pe care aceasta le poate aduce \u00een cadrul companiei. Astfel, au fost \u00eencepute campanii de CSR prin care sunt implementate activit\u0103\u021bi, ini\u021biative \u0219i strategii menite s\u0103 ofere oportunit\u0103\u021bi angajatelor. De exemplu, Coca Cola s-a implicat activ \u00een programul \u201d5by20\u201d, \u00eempreun\u0103 cu UN Women \u0219i o serie de ONG-uri, program care urm\u0103re\u0219te sus\u021binerea a 5 milioane de femei antreprenori p\u00e2n\u0103 \u00een anul 2020. Ini\u021biativelor de acest fel li s-a al\u0103turat inclusiv Banca Mondial\u0103, care \u00eencurajeaz\u0103 companiile s\u0103 reduc\u0103 diferen\u021bele de gen p\u00e2n\u0103 \u00een acel punct \u00een care putem vorbi despre egalitate.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cre\u0219te transparen\u021ba companiei prin campanii de CSR<\/p>\n\n\n\n

Pentru a \u00eembun\u0103t\u0103\u021bi imaginea companiei \u0219i pentru a ar\u0103ta transparen\u021b\u0103, trebuie s\u0103 se con\u0219tientizeze faptul c\u0103 este necesar\u0103 includerea ini\u021biativelor \u0219i strategiilor pentru egalitatea de gen \u00een campaniile de CSR. Aceste campanii pot include activit\u0103\u021bi \u0219i din partea stakeholderilor. Transparen\u021ba se realizeaz\u0103 \u0219i prin raportarea direct\u0103 a activit\u0103\u021bilor, prin afi\u0219area de liste cu posturi disponibile, promovarea femeilor cu func\u021bii de conducere, organizarea de cursuri \u0219i specializ\u0103ri pentru femei.<\/p>","protected":false},"excerpt":{"rendered":"

\u00centr-o societate \u00een care companiile au \u00eenceput s\u0103 dezvolte campanii de CSR pentru protejarea mediului \u00eenconjur\u0103tor \u0219i pentru sus\u021binerea educa\u021biei \u00een \u0219coli, promovarea egalit\u0103\u021bii de gen este de multe ori neglijat\u0103, mai ales de c\u0103tre companiile mici. Obiectivul cu num\u0103rul 5, din cele 17 Obiective pentru Dezvoltare Sustenabil\u0103 stabilite de ONU, este despre egalitatea de […]<\/p>","protected":false},"author":1,"featured_media":5948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articole"],"_links":{"self":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts\/6297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/comments?post=6297"}],"version-history":[{"count":0,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts\/6297\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/media\/5948"}],"wp:attachment":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/media?parent=6297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/categories?post=6297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/tags?post=6297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}