{"id":6296,"date":"2020-08-17T14:04:23","date_gmt":"2020-08-17T14:04:23","guid":{"rendered":"http:\/\/blog.adfaber.org\/?p=231"},"modified":"2020-08-17T14:04:23","modified_gmt":"2020-08-17T14:04:23","slug":"3-metode-prin-care-tehnologia-ajuta-campaniile-de-csr","status":"publish","type":"post","link":"https:\/\/adfaber.org\/en\/3-metode-prin-care-tehnologia-ajuta-campaniile-de-csr\/","title":{"rendered":"3 metode prin care tehnologia ajut\u0103 campaniile de CSR"},"content":{"rendered":"<p>Campaniile \u0219i practicile de responsabilitate social\u0103 se schimb\u0103 rapid \u00een era \u00een care tehnologia evolueaz\u0103 cu pa\u0219i ame\u021bitori. Dezvoltarea tehnologiei \u0219i actualiz\u0103rile \u00een timp real duc la o schimbare a modului prin care campaniile de sustenabilitate sunt implementate, monitorizate \u0219i chiar raportate. \u00cen cur\u00e2nd, fluxul de informa\u021bie nu mai poate face fa\u021b\u0103 schimb\u0103rii, dac\u0103 nu \u021bine pasul cu tehnologia \u0219i nu o integreaz\u0103 pe aceasta chiar \u0219i \u00een practicile de CSR. Iat\u0103 3 metode prin care evolu\u021bia tehnologic\u0103 poate ajuta campaniile de responsabilitate social\u0103:<\/p>\n\n\n\n<p><strong>Inteligen\u021ba artificial\u0103 <\/strong><\/p>\n\n\n\n<p>De\u0219i este un domeniu \u00een plin\u0103 dezvoltare, \u0219i cu posibilit\u0103\u021bi nelimitate, inteligen\u021ba artificial\u0103 nu este \u00eenc\u0103 integrat\u0103 \u00een practicile sau rapoartele de CSR. Pu\u021bine companii au adoptat deja programe \u0219i aplica\u021bii, bazate pe inteligen\u021b\u0103 artificial\u0103, care ofer\u0103 informa\u021bii rapide, la nivel global, despre campanii de responsabilitate social\u0103 implementate de corpora\u021bii. De asemenea, aplica\u021biile inteligente sunt folosite \u0219i pentru efectuarea de rapoarte prin analizarea \u0219i selectarea inteligent\u0103 a datelor. Inteligen\u021ba artificial\u0103 are poten\u021bialul de a aduce schimb\u0103ri majore \u00een orice industrie, influen\u021b\u00e2nd practicile de responsabilitate social\u0103 pe care companiile le dezvolt\u0103. Dar, cel mai important, companiile pot construi \u00eentregi campanii de responsabilitate social\u0103 \u00een jurul inteligen\u021bei artificiale. Este un domeniu care promite mult, un domeniu de pionierat, iar companiile pot beneficia de pe urma lui implic\u00e2ndu-se \u00een dezvoltarea de dispozitive \u0219i aplica\u021bii care pot ajuta la descoperirea de noi tehnologii pentru protec\u021bia mediului \u0219i siguran\u021b\u0103 social\u0103.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/blog.adfaber.org\/wp-content\/uploads\/2020\/08\/Depositphotos_146165997_m-2015-495x400-1.jpg\" alt=\"\" class=\"wp-image-232\"\/><\/figure>\n\n\n\n<p><strong>Canale de comunicare noi <\/strong><\/p>\n\n\n\n<p>Internetul evolueaz\u0103 rapid. La fel \u0219i marketingul online, precum \u0219i modul a transmite informa\u021biile. Rapoartele de sustenabilitate pe care companiile le prezint\u0103 publicului s-au schimbat \u0219i ele o dat\u0103 cu apari\u021bia noilor canale de comunicare. Acum rapoartele sunt prezentate \u00een formate diferite de la GIF p\u00e2n\u0103 la realitate virtual\u0103. <\/p>\n\n\n\n<p>Pe de alt\u0103 parte, implicarea companiilor \u00een cercetare \u0219i dezvoltarea de noi tehnologii \u0219i de noi c\u0103i de a transmite informa\u021bia, este o bun\u0103 practic\u0103 de CSR, care atrage nu numai parteneri, ci \u0219i publicul larg. Imaginea unei companii care se implic\u0103 \u00een dezvoltare durabil\u0103 prin intermediul tehnologiei \u0219i care comunic\u0103 cu publicul larg prin canalele nou dezvoltate este mult mai bun\u0103 dec\u00e2t a unei companii care prefer\u0103 canale de comunicare tradi\u021bionale. Dac\u0103 vrei s\u0103 r\u0103m\u00e2i \u00een contact cu publicul \u0219i consumatorii, trebuie s\u0103 te adaptezi spa\u021biului virtual \u00een care ace\u0219tia exist\u0103. De asemenea, prin intermediul canalelor de comunicare, companiile, publicul larg \u0219i ONG-urile pot ajunge s\u0103 intre \u00een contact \u0219i s\u0103 colaboreze. Este mult mai u\u0219or s\u0103 se creeze o leg\u0103tur\u0103 \u00eentre ace\u0219tia prin intermediul platformelor specializate, undeg\u0103sesc poten\u021biali parteneri baz\u00e2ndu-se pe tipul de proiect, vizibilitatea \u00een pia\u021b\u0103, campanii de CSR deja implementate \u0219i altele.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/adfaber.org\/wp-content\/uploads\/2019\/02\/Depositphotos_77181705_m-2015-495x400.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Informare \u00een timp real <\/strong><\/p>\n\n\n\n<p>A fi rapid \u00een prezentarea informa\u021biei poate fi vital pentru publicul unei companii. Monitorizarea unui proiect, update-urile despre desf\u0103\u0219urarea proiectului, precum \u0219i rezultatele acestuia pot fi acum prezentate \u00een timp real stakeholderilor. Ar\u0103t\u00e2nd o transparen\u021b\u0103 total\u0103 \u00een demersul pe care \u00eel face, o companie devine mult mai credibil\u0103. Campaniile de CSR sunt urm\u0103rite, de multe ori, cu interes de c\u0103tre poten\u021biali parteneri sau beneficiari. De aceea, este foarte important ca fluxul de informa\u021bie c\u0103tre ace\u0219tia s\u0103 fie unul constat \u0219i postat \u00een timp real. Responsabilitatea social\u0103 nu este un must have, ci mai degrab\u0103 un mod de a te implica \u00een bun\u0103starea comunit\u0103\u021bii, de a da mai departe ceva, de a l\u0103sa \u00een urm\u0103 o lume mai bun\u0103. Integrarea tehnologiei \u00een campaniile de CSR aduce beneficii multiple \u0219i ajut\u0103 compania s\u0103 p\u0103streze o leg\u0103tur\u0103 puternic\u0103 at\u00e2t cu publicul, c\u00e2t \u0219i cu partenerii.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/adfaber.org\/wp-content\/uploads\/2019\/02\/Depositphotos_86049750_m-2015-495x400.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Campaniile \u0219i practicile de responsabilitate social\u0103 se schimb\u0103 rapid \u00een era \u00een care tehnologia evolueaz\u0103 cu pa\u0219i ame\u021bitori. Dezvoltarea tehnologiei \u0219i actualiz\u0103rile \u00een timp real duc la o schimbare a modului prin care campaniile de sustenabilitate sunt implementate, monitorizate \u0219i chiar raportate. \u00cen cur\u00e2nd, fluxul de informa\u021bie nu mai poate face fa\u021b\u0103 schimb\u0103rii, dac\u0103 nu [&hellip;]<\/p>","protected":false},"author":1,"featured_media":5947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articole"],"_links":{"self":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts\/6296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/comments?post=6296"}],"version-history":[{"count":0,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts\/6296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/media\/5947"}],"wp:attachment":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/media?parent=6296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/categories?post=6296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/tags?post=6296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}