{"id":6289,"date":"2020-08-17T13:23:24","date_gmt":"2020-08-17T13:23:24","guid":{"rendered":"http:\/\/blog.adfaber.org\/?p=211"},"modified":"2020-08-17T13:23:24","modified_gmt":"2020-08-17T13:23:24","slug":"secretele-unei-campanii-csr-de-succes","status":"publish","type":"post","link":"https:\/\/adfaber.org\/en\/secretele-unei-campanii-csr-de-succes\/","title":{"rendered":"Secretele unei campanii CSR de succes"},"content":{"rendered":"

Presiunea asupra companiilor de a realiza campanii de responsabilitate social\u0103 este din ce \u00een ce mai mare, iar proiectele care erau apreciate cu c\u00e2\u021biva ani \u00een urm\u0103 au intrat acum \u00een normalitate. Opinia general\u0103 asupra unei campanii CSR se refer\u0103 la urm\u0103torii pa\u0219i: doneaz\u0103 bani din bugetul companiei pentru o cauz\u0103 nobil\u0103, f\u0103 campania public\u0103 \u0219i a\u0219teapt\u0103 r\u0103spunsul consumatorului.<\/p>\n\n\n\n

Strategia clasic\u0103 ar putea func\u021biona, \u00een principiu, \u00eens\u0103 ce ai spune dac\u0103 ai putea urma o serie de pa\u0219i pentru a asigura o campanie CSR de succes din toate punctele de vedere? Iat\u0103 secretele unui proiect CSR reu\u0219it!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00cencepe de jos!<\/strong><\/p>\n\n\n\n

Ambi\u021bia exagerat\u0103 poate ucide o campanie de responsabilitate social\u0103. Calea cea mai sigur\u0103 este de a \u00eencepe cu un proiect mic, la nivel local, f\u0103r\u0103 a te arunca \u00eentr-un program complicat \u0219i imposibil de gestionat.<\/p>\n\n\n\n

\u021aine cont de valorile companiei tale<\/strong><\/p>\n\n\n\n

C\u00e2nd creezi o campanie CSR, este important s\u0103 conturezi o strategie bazat\u0103 de valorile, viziunea \u0219i misiunea companiei. Dac\u0103 compania ta este specializat\u0103 \u00een servicii ecologice, de exemplu, organizeaz\u0103 o campanie de colectare \u0219i reciclare gratuit\u0103 a de\u0219eurilor electrice \u0219i electrocasnice.<\/p>\n\n\n\n

Ascult\u0103-\u021bi clien\u021bii!<\/strong><\/p>\n\n\n\n

Efectu\u00e2nd cercet\u0103ri de pia\u021b\u0103 pentru a afla care consider\u0103 clien\u021bii t\u0103i c\u0103 este cea mai bun\u0103 cale de a aduce un folos comunitar, le oferi \u0219ansa de a se implica \u00eentr-o ac\u021biune care este, de obicei, unilateral\u0103. Astfel, \u00ee\u021bi \u00eencurajezi clien\u021bii s\u0103 fie mai implica\u021bi \u0219i le oferi ini\u021biativ\u0103.<\/p>\n\n\n\n

Ofer\u0103 ceva mai mult dec\u00e2t bani.<\/strong><\/p>\n\n\n\n

Ce este mai valoros dec\u00e2t banii, te \u00eentrebi? Timpul. O tactic\u0103 excelent\u0103 pentru o campanie CSR de succes este implicarea angaja\u021bilor \u00een ac\u021biunile de voluntariat. Astfel, nu numai c\u0103 va cre\u0219te considerabil num\u0103rul de voluntari participan\u021bi la ac\u021biune, dar vei demonstra clien\u021bilor c\u0103 at\u00e2t compania ta, c\u00e2t \u0219i angaja\u021bii acesteia \u00ee\u0219i dedic\u0103 timpul \u0219i energia pentru cauza pe care o sus\u021bii<\/p>\n\n\n\n

Urm\u0103re\u0219te, analizeaz\u0103, \u00eembun\u0103t\u0103\u021be\u0219te!<\/strong><\/p>\n\n\n\n

Asemenea oric\u0103rei alte campanii, desf\u0103\u0219urarea proiectelor de responsabilitate social\u0103 trebuie s\u0103 fie urm\u0103rit\u0103 \u0219i analizat\u0103 cu aten\u021bie, astfel \u00eenc\u00e2t s\u0103 g\u0103se\u0219ti metode de a aduce \u00eembun\u0103t\u0103\u021biri pentru cele viitoare. Afl\u0103 dac\u0103 ai atins obiectivele stabilite, dar nu uita s\u0103 afli asupra c\u00e2tor persoane ai avut un impact \u0219i ce schimbare ai adus, de fapt, prin campania CSR.<\/p>","protected":false},"excerpt":{"rendered":"

Presiunea asupra companiilor de a realiza campanii de responsabilitate social\u0103 este din ce \u00een ce mai mare, iar proiectele care erau apreciate cu c\u00e2\u021biva ani \u00een urm\u0103 au intrat acum \u00een normalitate. Opinia general\u0103 asupra unei campanii CSR se refer\u0103 la urm\u0103torii pa\u0219i: doneaz\u0103 bani din bugetul companiei pentru o cauz\u0103 nobil\u0103, f\u0103 campania public\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":5942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articole"],"_links":{"self":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts\/6289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/comments?post=6289"}],"version-history":[{"count":0,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/posts\/6289\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/media\/5942"}],"wp:attachment":[{"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/media?parent=6289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/categories?post=6289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adfaber.org\/en\/wp-json\/wp\/v2\/tags?post=6289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}